BMT College


Tourism Management:
Mastering events and sports tourism

Short Course

Study Units



6 Months

Start Dates

1 October 2020

Registration from

6 January 2020


R 6195

The purpose and description of this short course

This short course explores the growing interest in tourists as consumers and highlights the growing recognition of tourism as a global consumer product. It also analyses the impact of tourism and the need for planning to control and manage tourism activities. It will introduce you to tourism planning and management from a needs and satisfaction perceptive to understand how tourism can achieve a sustainable future and experiences for visitors. The principles of management are applied to illustrate how tourist experiences need to be managed to ensure that needs and the resource base are balanced with the commercial needs of the tourist sector. The short course will conclude with a chapter on managing events and sport tourism. You as a qualifying student will be able to demonstrate detailed knowledge of tourism enablers.

Programme Lecturers:

G. N. Ray (M.A. Tourism and Hospitality Management)  – Programme Coordinator
S. Fortune (M.A. Geography)
A. Bouwer (B.Com Hons Tourism)

This short course consists of three (3) easy to follow study units.
Complete 3 formative assignments and 1 summative assignment to qualify for the certificate in 

Tourism Management: Mastering Events and Sports Tourism

Unit 1

The task of tourism Management and the tourist experience

Learning outcomes

  • Tasks associated with Tourism Management
  • Tourism Planning
  • The Tourism Planning Process
  • Understanding The Tourist Experience
  • Key Factors Associated with Tourist Experiences
  • The Link between Expectations and Satisfaction
  • Service Quality and the Tourist Experience
  • Evaluating the Tourist Experience
  • The Development Plan linked to a Tourist Destination

Unit 2

Tourism events management and events marketing

Learning outcomes

  • Events Tourism
  • The Role of Events Managers
  • The Risks Associated with Events
  • The Role of Marketing in terms of Positioning and Events
  • The Events Marketing Mix
  • Sponsorship and The Links to Events

Unit 3

Sport tourism with its challenges and associated impacts it can have

Learning outcomes

  • The Background to Sport Tourism
  • Sports Tourism and its Associated Impacts
  • Challenges associated with Sports Tourism
  • Sport Tours and Niche Markets

Grade 12 NOT required if you are older than 23 and have 2 years working experience.

The importance of doing a short course

Our online short courses are flexible programmes that allow for both flexibility of time, and flexibility of location. In other words, you can work through the required coursework at a time during the day when it suits you best. Furthermore, you can study in a location that works for you. So, you can really study anywhere, anytime.

The short courses are structured in such a way that you complete compact units of learning within specific timeframes. Each unit is just enough, with applicable industry related content that can be practically applied for personal or professional gain. Because of the short courses’ nature of “just in time” and “just enough” learning, these non-credit bearing courses are naturally in high demand.

Doing a short course will be ideal if you want to:

• Gain up-to-date knowledge, skills and best practices applications in a particular field;
• Expand your competencies and knowledge to a particular field;
• Gain specialised knowledge and skills that is transferrable to the workplace;
• Empower yourself with the ability to adapt to innovation and change in a specific industry or field;
• Develop skills, attitude and knowledge in a specific field for personal or professional gain.

Furthermore, showcasing the newly gained skills and abilities obtained from completed short courses can: 

• Highlight your CV as an employee candidate of choice;
• Improve your chances to access higher education, particularly in cases where you did not meet the normal and formal entry requirements of a programme;

The secondary purpose of the short courses is to up-skill predominantly unskilled and/or semi-skilled individuals, who are mostly from disadvantaged backgrounds. Short courses create opportunities for previously disadvantage individuals to participate in life-long learning and in the process become active role players in the economy and society at large.

Moreover, the short courses support the vision of the College which is to “create prosperity through knowledge.” In addition, the College’s mission to “allow each and every willing and able person, regardless of race, gender, background, disability or age; the opportunity to be educated with basic and advanced skills in such a way that the acquired knowledge can be practically and innovatively utilised in any working environment the individual may wish to enter”, is further enabled through our short course offerings.

Although students who complete a non-credit bearing short course may not qualify for credits on any level of the HEQSF, they may include the information, provided in the academic transcript, to enhance their Curriculum Vitae (CV) or to substantiate a portfolio of evidence (POE) in order to obtain recognition of prior learning (RPL) for access and/or advanced standing for a related programme (Council on Higher Education, 2016).

Pricing and Payment Plans

Payment schedule for this short course

Activation Fee


When paying by Debit Order

Debit Order Payment

R885 x 6 months

+ Activation Fee Required (R885)

Full Payment

R6 195

Once Off

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