BMT College


Tourism Management:
Mastering tourist experiences

Short Course

Study Units



6 Months

Start Dates

1 April 2020

1 October 2020

Registration start

6 January 2020


R 6195

The purpose and description of this short course

This short course will introduce you to the concept of supply in the tourism industry and it explains tourism in a global context with political, economic, social and technological influences. The underpinning concept of globalisation is introduced as a theme running throughout this short course, given the global nature of tourism. The purpose of this short course is to introduce you to the primary factors of tourism management. Managing visitor attractions, transportation for tourists, managing accommodation for tourists and travel intermediaries are covered in detail. On completion of this short course you will be able to recognise the volatility of tourism and contextualise the theme of continuity and change as a central feature of tourism management and development.

Programme Lecturers:

A. Bouwer (B.Com Hons Tourism)  – Programme Coordinator
S. Fortune (M.A. Geography)
G. N. Ray (M.A. Tourism and Hospitality Management)

This short course consists of three (3) easy to follow study units.
Complete 3 formative assignments and 1 summative assignment to qualify for the certificate in 

Tourism Management: Mastering Tourist Experiences

Unit 1

Nature of tourism management and transport

Learning outcomes

  • Sectors of the tourism industry
  • Classification of Tourists
  • The Changing Nature of Tourism
  • Tourism as an Integrated system
  • Historical Impact on Tourism
  • Conceptualising Transport and Tourism
  • Characteristics of Transport

Unit 2

Visitor attractions, accommodation and hospitality services

Learning outcomes

  • Defining Attractions
  • Type of Attractions
  • Attraction Classifications
  • Influences on the success of visitor attractions
  • The Hospitality Industry
  • Accommodation Management
  • Hotel Management
  • Classifying the Accommodation Sector
  • Trends in the Accommodation Sector
  • Quality and Grading Standards

Unit 3

Travel intermediaries: tour operators and travel agents

Learning outcomes

  • The Distribution Channel in Tourism
  • Intermediaries in Tourism
  • Different types of Intermediaries
  • Tour Operators
  • Benefits and Disadvantages on the use of Intermediaries
  • E-Intermediaries
  • Distribution Strategy and Integration
  • Challenges in the Tourism Industry
  • Internationalisation and Globalisation of Tourism

Grade 12 NOT required if you are older than 23 and have 2 years working experience.

The importance of doing a short course

Our online short courses are flexible programmes that allow for both flexibility of time, and flexibility of location. In other words, you can work through the required coursework at a time during the day when it suits you best. Furthermore, you can study in a location that works for you. So, you can really study anywhere, anytime.

The short courses are structured in such a way that you complete compact units of learning within specific timeframes. Each unit is just enough, with applicable industry related content that can be practically applied for personal or professional gain. Because of the short courses’ nature of “just in time” and “just enough” learning, these non-credit bearing courses are naturally in high demand.

Doing a short course will be ideal if you want to:

• Gain up-to-date knowledge, skills and best practices applications in a particular field;
• Expand your competencies and knowledge to a particular field;
• Gain specialised knowledge and skills that is transferrable to the workplace;
• Empower yourself with the ability to adapt to innovation and change in a specific industry or field;
• Develop skills, attitude and knowledge in a specific field for personal or professional gain.

Furthermore, showcasing the newly gained skills and abilities obtained from completed short courses can: 

• Highlight your CV as an employee candidate of choice;
• Improve your chances to access higher education, particularly in cases where you did not meet the normal and formal entry requirements of a programme;

The secondary purpose of the short courses is to up-skill predominantly unskilled and/or semi-skilled individuals, who are mostly from disadvantaged backgrounds. Short courses create opportunities for previously disadvantage individuals to participate in life-long learning and in the process become active role players in the economy and society at large.

Moreover, the short courses support the vision of the College which is to “create prosperity through knowledge.” In addition, the College’s mission to “allow each and every willing and able person, regardless of race, gender, background, disability or age; the opportunity to be educated with basic and advanced skills in such a way that the acquired knowledge can be practically and innovatively utilised in any working environment the individual may wish to enter”, is further enabled through our short course offerings.

Although students who complete a non-credit bearing short course may not qualify for credits on any level of the HEQSF, they may include the information, provided in the academic transcript, to enhance their Curriculum Vitae (CV) or to substantiate a portfolio of evidence (POE) in order to obtain recognition of prior learning (RPL) for access and/or advanced standing for a related programme (Council on Higher Education, 2016).

Pricing and Payment Plans

Payment schedule for this short course.

Activation Fee


When paying by Debit Order

Debit Order Payment

R885 x 6 months

+ Activation Fee Required (R885)

Full Payment

R6 195

Once Off

Close Menu